As a business owner or entrepreneur, you are familiar with the effectiveness of social media in growing your customer base and building your brand. But what you may be unaware of is that video is one of the most effective content you can share on social media.
Not only are videos more engaging than other types of content, but they also have the potential to become viral and reach a large audience. And when it comes to sales, videos can be extremely persuasive, helping you to close more deals and boost your bottom line.
In this article, we’ll discuss the benefits of using video on social media and give you some tips for creating engaging and sales-worthy videos.
What Are The Benefits of Videos For Social Media?
There are many reasons why you should use video on social media, including:
- Videos are more engaging than other types of content: People would rather watch a video than read a blog or look at a static image. And the longer someone watches your video, the more likely they will be interested in your product or service.
- Videos can go viral: If your video is truly amazing, it can be shared hundreds or even thousands of times, giving your brand exposure to a whole new audience.
- Videos are persuasive: A well-made video can be extremely compelling, helping you to close more sales and boost your bottom line.
The Types of Videos You Can Create
Depending on your goals and objectives, you can create various kinds of videos for your business. For example, you might create:
- How-to videos – They are a great way to provide value to your audience and show them how the product or services that you offer can solve their problems.
- Product demos – Product demonstrations are a great way to show potential customers how your product works and what it can do for them.
- Customer testimonials – Customer testimonials are an excellent way to build trust and credibility with potential customers.
- Informational videos – Educational videos can help you position yourself as an expert in your industry and attract new customers.
- Brand awareness videos – Brand awareness videos are a great way to introduce your business to a wider audience and generate interest in your products or services.
How to Create Engaging Social Media Videos
You can create and edit videos online for free but how do you make them engaging? While there is no one-size-fits-all answer, the best way to create engaging videos will vary depending on your target audience and the type of content you’re hoping to create.
Create Videos for Short Attention Spans
With the average attention span now shorter than that of a goldfish, it’s important to design videos that can be consumed quickly and easily.
This means keeping videos short (under 2 minutes is ideal) and ensuring they are visually stimulating and easy to follow.
Set a clear intent
Take some time to think about what you want your video to achieve: Do you want to increase brand awareness? Drive traffic to your website? Boost sales?
Once you have a clear intent, you can craft a script or storyboard to help you achieve your goal.
Tell a Story
People love stories, so if you can weave one into your video content, you’re more likely to engage and resonate with viewers.
Whether it’s a personal story about why your brand exists or a customer testimonial about how your product has helped them, stories are an effective way to connect with people on an emotional level.
Use Emotion to Connect With Viewers
Whether you’re trying to make your viewers laugh or cry, using emotion in your videos is a great way to connect with them on a deeper level.
After all, we all make decisions based on how we feel, so if you can evoke positive emotions in your viewers, they’re more likely to take action (such as subscribing to your channel or sharing your video).
Be Authentic and Relatable
Viewers can spot a fake persona from a mile away, so you must be genuine in your videos.
This means being yourself (or whoever the face of your brand is) and speaking in a relatable way that your target audience can connect with.
Use Calls to Action
If you want viewers to take action after watching your video (such as subscribing to your channel or buying your product), include a call to action at the end.
This could be as basic as telling them what you want them to do or offering a discount code if they take the desired action within a certain timeframe.
To enhance your videos, consider using customizable video templates. These templates not only streamline the creation process but also ensure your CTAs are seamlessly integrated into your content.
Optimize Your Videos for SEO
To ensure that many people see your videos, optimize them for search engine optimization (SEO). This includes adding keywords and phrases to your titles and descriptions and tagging your videos with relevant keywords.
Now that you know why sharing videos on social media is ideal, let’s look at how you can create engaging videos to capture your audience’s attention. Here are some tips:
Tips for Sales-Worthy Videos to Post On Social Media
Besides the tips above, you can do a few things to ensure your videos are sales-worthy. Here are some tips:
Offer Coupons and Discounts
Coupons and discounts are a popular and attractive way to increase sales and encourage viewers to take action.
You can include a CTA at the end that directs viewers to a landing page where they can redeem their discount.
Use an Attention-Grabbing Thumbnail Image
Your thumbnail image is what will appear in the search results, so make sure it’s something that will grab attention and entice people to click on your video.
A good thumbnail image should be high quality and relevant to the video content.
Add a Logo to Your Videos
Adding a logo to your videos is a great way to promote your brand and increase brand awareness.
You can also include your website URL, product information, or other details that fit the video context.
Wrapping Up
Videos are more engaging than other types of content and can help you achieve various business goals, from increasing brand awareness to boosting sales. Keep the tips in this article in mind when creating your own social media videos, and you’ll be sure to create something that’s both engaging and sales-worthy.
