Instagram has become an indispensable marketing platform for event planners, with over billions active users tuning regularly for visually immersive experiences.
This makes the platform a perfect place for event planners to promote their brand story and leadership in the respective field of service. You can attract and even buy Instagram followers to grow your event planning account on Instagram.
This guide serves as a useful starting point for event planners with the best content ideas to craft content that encourages increased follower numbers. Let’s read on.
Top Content Ideas For Event Planners To Post On Instagram
Below are some of the ideas that you can share regularly on Instagram to grow your business and audience.
1. Share Behind-The-Scenes of Your Event
Sharing glimpses of your event planning process gives your Instagram followers an insider view and also can be a great idea to post on your account.
Consider using live stories for showing setup progress at events. You can also post photos and videos showing venue walkthroughs, meetings with vendors, tasks like assembling welcome bags or decor item selections.
Remember to use hashtags like #eventplanning or #eventsetup to make content discoverable. Your potential clients appreciate the transparency while followers take inspiration from these honest snapshots.
2. Highlight Client’s Response To Your Event
Authentic recommendations from satisfied clients are highly credible social content and a great content idea. One way to use them is to feature video testimonials on your Instagram profile sharing how events exceeded expectations of your clients.
You can also consider posting before-after collages like showcasing venue or guest book photos of the pre-event followed by shots of completed decor, smiling guests or event ambience.
These types of user-generated content can lead to more inquiries as it builds trust and satisfaction among your potential customers.
3. Post Event Highlights And Recaps
Another idea you can use is to share festive photos to give followers a glimpse of your event highlights while promoting your brand expertise. To do so, you can consider posting carousels showing performances, ambience details, guest activities and more.
When you post snapshots of speeches or ceremonies, it certainly keeps virtual guests engaged to it. While doing so you can also share videos with a focus on decor elements, group shots, or memorable moments to evoke emotions with your content.
Also make sure to thank attendees, tag relevant hashtags and profiles to increase discoverability to your profile. The recaps provide a great refresher and may reignite referrals even after events.
4. Share Tips And Advice For The Next Event
Many planners face common challenges like venue hunting, crowd management, timeline drafting or weather contingencies, and they are looking for problem-solving content.
So, you can curate helpful and actionable event planning content around upcoming seasons or holidays to maximize relevance of your account.
Posting such helpful tips, DIY projects, budgeting guides, vendor selection pointers and advice columns will help those people and also attract new audiences for your content.
5. Offer Shoutouts To Collaborators and Vendor Spotlights
The next idea that you can work on is giving shoutouts to your event teams and preferred vendors. This works well in not only strengthening professional networks but also adds value to your work culture.
Photos showing joint efforts or their presence at vendor locations reflects their contributions. You can consider highlighting vendors like florists, photographers or caterers with their work samples and expert recommendations.
In fact, you can also thank collaboration partners publicly for outstanding support. Such authentic gratitude builds trust while helping you attract more customers.
6. Run Polls, Surveys Regularly
Engaging followers through interactive features like polls and surveys keeps them invested in your profile and can be great content ideas when you are running short of new ways to interact with your audience.
You can run polls, surveys, and ask to comment sessions on top venue preferences, decor choices and more for your Instagram audience.
You can also consider opting for quizzes on event trivia or wedding traditions as it can lead fun conversations. These virtual party ideas can help you keep your followers and communities engaged all the time.
7. Showcase What’s Trending In Event Planning
Instagram acts as a visual trends database for the creative community. So, you can consider posting trending videos from global events as it can connect with different cultures.
You can bookmark clever DIY ideas or products that can brighten the mood of the overall event. Also you can collaborate with floral artists, stationers and decorators to tap fresh creativity.
While posting these above ideas, make sure to prepare content with credits to partner profiles, and use trendy hashtags to boost the reach.
8. Share Promotional Offers For The Next Booking
You can leverage Instagram’s story feature for promoting offers in peak seasons and festivals. Instagram stories allow event planners to connect regularly with customers and share real time updates on upcoming projects and special offers.
You can make discount announcement carousels that qualify parameters like minimum guest count or services covered. Posting these promotional offers can lead to more inquiries and help your profile get more hits.
9. Share User Generated Content
User-generated content forms the most authentic social proof of your credibility in event planning service. Posting such content builds customer trust and attracts new customers.
To encourage user generated content, request guests to upload event photos through custom hashtags for virtual engagement.
You can ask them to repost their favorite images with credits to your business account or even encourage attendees during functions to share Stories or InstaLive experiences from the event you planned.
10. Showcase Company Culture and Team Introductions
Another essential idea to consider is showcasing more about your company and team culture. It is important that you share how good your team and their approach towards every task is through the event.
Consider posting fun team photos between work as it showcases the bond and a vibrant culture that is essential for top performance.
Whether your team shares meals together, plans events or company outings, highlighting it on Instagram develops trust through transparency.
Conclusion: Curate The Best Event Planner Content!
The above given content ideas can help you regularly engage audiences and fuel new business perspectives. As per the above ideas, always strategize your Instagram posts with the right hashtags and CTA’s that boosts discoverability.
After this, consistently customize your calendar with high-quality posting combining key insights, interactive features and collaborations for enhanced reach. This can help you enhance your reach and build brand credibility.
You can also take assistance from Thunderclap.it to supercharge your followers list and convey your passion for event planning to millions of Instagram users. Good luck!
